you thought that copy writing is something that only overpaid and overdrugged nerds can do? you're wrong! just follow simple rules and fame, fortune & glory will be yours ...
rule #2: everything - from catfood to our friend mozart - deserves a little "& more" even if it's just the same stuff all over again.
rule #3: make abbreviations to attract new target groups. "yo bitch! da. slip sex' yo booty up!"
rule #4: combine words without much thinking ... nobody out there really cares. just tell your client it's "unique", "funny", "activating" or something like that.
rule #5: make funny plays on words ... i mean really funny plays ... so that the guy who tries to steal the newspaper stops dead in his tracks because of the lack of intellectual demand.
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