when advertisers go mad, the wrong way ...
yesterday the social democrats presented their new campaign, which doesn't contain anything unexpected, surprising or different from other campaigns (you can see it as a banner on their homepage).
the head behind the whole thing, luigi schober, ceo young & rubicam vienna, described his work as "pure napalm". maybe the climate control in his jag cooled his brain a little too much, maybe he just wanted to polish up his super cool impostor image a little bit ... still his comment is not only distasteful in these times but also reflects a quite weird understanding of what an electoral campaign should be.
even more: this campaign for mr. gusenbauer, the leader of the social democrats, is (as described above) boring. it doesn't contain any of the explosives luigi schober fantasizes about, it's just as average as all the work from y&r here in vienna. ironically luigi schober suddenly finds himself on par with jörg haider, leader of the right-wing bzö, who also can't keep his mouth shut and disseminates utter nonsense whenever it's inappropriate.
read also this comment: presse.
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